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| Anthropological Perspective |
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The Roots: A Context Blog |
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News & Trends |
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Consumer Insights |
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| We are in an economic and cultural crisis. Our study which was released in December '08 examines the impact of the economic meltdown on our culture. We offer insights, implications and recommendations to our fellow consumers as well as businesses for how to navigate the future of consumerism as the new Grounded Consumers... | Context blog about the roots of human and consumer behavior and culture, see what we at Context are thinking about the world and how it is impacting the decisions we make everyday... | The Associated Press and Context released a report that examines key findings from their global anthropological study on news consumption patterns of young adults. Jim Kennedy, AP's Director of Strategic Planning said, "This deep-dive helped reshape our thinking about journalism in the digital age"... | Context Consumer Insights illustrate new directions for marketers and product developers. Do you believe we'll go back to normal or will we experience a fundamental shift in the way we live our lives? As consumer anthropologists, we believe we're going to see a fundamental cultural change. Are you marketing for a change... |
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About Context Consumer Insights Context Consumer Insights provides a lens into consumer behavior based on our ethnographic research. This year, we cover the Grounded Consumer. We will identify key pieces that comprise this insight, illustrate examples from the marketplace and offer recommendations on what to do with this information from a marketing and product development standpoint. Sign up here to get notified when new information is available. |
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